UCB Haas School of Business Collateral
print / publications, non-profit, education
Through Melanie Doherty Design, I developed concept directions for the Haas School of Business at UC Berkeley—an annual report and supporting program sheets, handed off to the creative director for iteration and production.
The annual report concept uses the year as its structural element: large-scale numerals stacked and banded diagonally across the page—a bold, typographically-driven approach that could naturally extend across future issues.
MY ROLE
Graphic design development
Melanie Doherty, Creative Director
