Expanding College Opportunities Collateral
print / publications, visual design, non-profit, visual design, instructional, information design, branding, education
This nonprofit helps students navigate the college application process—I developed logo, brand identity, collateral, and website concepts for them through Melanie Doherty Design, handing off to the creative director for iteration and production.
The identity centers on a crest-like system of overlapping geometric forms, referencing the badges and seals of established institutions—a way of signaling credibility for an organization working to make elite higher education feel more accessible.
MY ROLE
Graphic design development
Melanie Doherty, Creative Director
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